Brand
Castrol MAGNATEC
Goal Striker
Campaign Name
Castrol MAGNATEC Goal Striker
Project Type
Digital Campaign
Brief, Objectives & Challenges
Buzz through gamification
It was World Cup fever, and we helped Castrol tap into the fan-demic via big screens in the heart of KL. Using their mobile devices (no download required, mind you), users only needed to score goals to win Castrol lubricants. A slick execution, if we could say so ourselves.
The Big Idea
Castrol MAGNATEC
Goal Striker
Get football fans to get hyped about World Cup by letting them “play LIVE football” on big screens in Kuala Lumpur, while witnessed by other fans.
Activation
Mobi-con technology (connecting mobile to big screen)
Game creatives & algorithm
Results
1,400
Goals scored
2000
Game played sessions at the event
