A new label within adidas needed some well-earned exposure. adidas NEO was an urban line that catered to
young adults looking for a unique style. The challenge was to spread adidas NEO virally at a ruthless
manner that would take everyone by storm.
We leveraged on the rise of 10 popular bloggers through their following by creating a Facebook app
for them to show off their individual styles through their photos and videos. Visitors would ‘like’
or comment on their favourite NEO blogger and pick whom they thought embodied the NEO identity.
In just 7 days of the adidas NEO App going live, it received over 10,000 ‘likes’, and over 2,000
comments. More than 5,000 people added the adidas NEO app to their Facebook accounts.
Castrol engineered the strongest oil yet: Castrol EDGE with Titanium Fluid Strength Technology.
They wanted to convey this fact with consumers nationwide and penetrate the market using a fairly
straight to the point stance towards this goal.
We developed an integrated campaign for Castrol, which involved 2 platforms and 2 different phases;
one via Facebook and the other, a mobile augmented reality game. We leveraged the trend of Group
Buying by encouraging strength in numbers to win prizes and used the latest mobile technology to
motivate users challenge each other in the game.
Through massive exposure on Facebook and through the mobile App, Castrol EDGE with Titanium Fluid
Strength Technology is now a household name in terms of being the strongest oil. Its mobile app
especially stood out and received rave reviews from users.
Equipped with the tagline “Live the Adventure” and flavours like Extreme Choc, Almond Thrill and
Rockin’ Hazelnut, Nestlé Drumstick was positioned as the ice cream cone for those with a
taste for adventure.
The Drumstick Home of Adventure App allowed public to share locations of adventurous activities
in their very own backyards by dropping a Drumstick on the map. Using the app, thrill-seekers
discovered that where there’s Drumstick, there’s adventure!
The app gained over 5,000 crowd-sourced location submissions and marked over 2,800 adventurous
locations. In the first two months, 130,150 PC and mobile users utilized Drumstick
Home of Adventure.
Young adults in Malaysia are too busy to cook, unless it was made easily available and accessible.
Nestlé wanted to find a current medium to encourage healthy eating and cooking by expanding their
expertise in this area.
We figured that the best way to get young adults to appreciate Nestlé’s vision was to develop a
mobile app based on an easy to use, but extensive cooking guide at the palm of their hands.
Hence we developed the first Malaysian cooking app with favourite local dishes as recipe guides,
a kitchen timer, a shopping list, tips & tricks and a multi-language ingredients guide.
‘Easy Cooking with Nestlé’ app was a big hit amongst our target audience. It was ranked #1 in the
Lifestyle Category of the Apple App Store for 2 consecutive weeks. The number of downloads
achieved was truly remarkable.
Nissan Malaysia had just launched their new Nissan Livina X-Gear and needed a fun and interactive
way for consumers to take an interest. They wanted to give their on-ground events a refreshing spin
using today’s shift towards technology.
We developed an augmented reality driving game for mobile and tablet devices. The Nissan X-Gear App
allows consumers to drive a virtual Nissan X-Gear around a miniature city to pick up passengers and
score points, all using an augmented reality marker. On-ground events just got a whole lot more interesting!
Participation during the on-ground events soared higher than it ever did before. Passerby’s were engaged
with the visually stimulating augmented reality concept and were interested to know how it all related back
to the product.
Lubricants are technical products with low category involvement, whereas football resonates with individuals on a mass scale. That is why Castrol took the opportunity with their sponsorship of FIFA World Cup 2014 to generate product appeal to the mass audience.
With MOBile Interactive CONtroller (MOBICON), Castrol MAGNATEC Goal Striker allowed multiple users to connect and play in real-time without the need to download an app. Using smartphones as their controllers, users can compete with other users in a fun and easy game of multiplayer soccer.
The MOBICON received 347 entries with over 1400 goals scored in just one day. A total of 361 Castrol MAGNATEC packs were given out – and it placed 3rd in the Moving Minds Challenge!
Mothers today are busy individuals who still want to provide their child with nothing short of the best. A household name in Malaysia, MAGGI is the pioneer of Malaysia’s instant noodles market that boasts the use of the freshest ingredients in its making.
A YouTube banner masthead was created and designed as a mini educational game, letting users see how fresh the ingredients are for themselves. It also shows a digital version of how ‘happiness is homemade’ – the tie to MAGGI’s tagline bringing it to a full circle.
In just one day, the YouTube banner masthead reached 1,105,416 users, with 12,223 unique users interacting with the banner. With an average of 25 seconds playtime among users, brand exposure clocked in at an amazing 37,865 hours!
NESCAFÉ Cans has always been targeting teenagers and youths, though it has started to lose its appeal to its target group. Music was brought in to bring back the appeal of NESCAFÉ Cans to teenagers and youths as their outlet of expression, celebration, and individuality.
NESCAFÉ Cans’ role with the process of making music shone in an integrated marketing campaign, allowing fans to play an active role in song writing. This inspired the comeback of former singer Shaheizy Sam.
Gaining over 944,000 Facebook fans, the crowd-sourced song ‘Bangun’ received 500,000 lyrics submissions and over 1,000,000 YouTube views. The song aired on various radio channels, is downloadable on iTunes, has a MTV video, and generated RM3.1 million in free publicity.
The magic word for Malaysians is “free”. With that in mind, a sampling event with a twist was created – one that doubles as a publicity stunt for a brand new premium beverage and to generate social media buzz.
Bringing in an interactive vending machine, the public has to show the machine how “smooth” they were – and be rewarded with a free bottle! With videos uploaded to YouTube and Facebook, an amazing amount of attention was drawn to the NESCAFÉ Smoovlatté Interactive vending machine sites.
NESCAFÉ received overwhelming requests from other cities for their chance at a go with the Interactive vending machine. The uploaded videos found over 450,000 views on both Facebook and YouTube, even boasting more than 166 days of watch time on YouTube. During the launch period NESCAFÉ Smoovlatté sold over 1,600,000 bottles.