More than mineral water

A mineral water, when you look at one, is just that… mineral water. How do you make it appealing to the public? We chose to do so via interesting visuals and animations, both fun and educational contents. And we positioned Spritzer to be nature-friendly and healthy, so the fans know the benefits of choosing mineral water—especially Spritzer.

The Big Idea

30 years of natural freshness

Other than just a drinking water or hydration purpose, Spritzer wants to convey the message of how Spritzer water brings joy to consumer’s daily life. So we incorporate the lifestyle element with the brand, as well as introducing recipes and ideas that consumers can do and enjoy with Spritzer.