Brand
Tropicana Corporation Berhad
Campaign Name
Tropicana Just Bid It - Launch
Project Type
Website
Brief, Objectives & Challenges
Bid your dream house online
What’s the biggest item you’ve bought online? Treadmill? Heh. We’ve sold houses online! That’s right. Tropicana wanted to not only sell their units, but also get the young on board—mostly as their first house. Just Bid It allowed users to bid for the units they wanted while earning daily tickets for raffles.
The Big Idea
Just Bid It.
What if you can bid on a house… ONLINE? We did it. We ran it. Bidders loved it. Client? They were ecstatic! After all, it not only got the eyes and ears of home-owners, but was golden PR story.
Activation
Website development with gamification
Video production
