Brand
Somersby Malaysia
Campaign Name
Sparkling Rosé Launch
Project Type
Digital Campaign
Brief, Objectives & Challenges
Make ordinary moments sparkling
Somersby wanted to launch a limited-time-only product, the Sparkling Rosé during Christmas and needed something to give it a big boost.
The Big Idea
The Perfect Drink for Pink Moments
We ran a web series, a story about Joshua and Amanda falling head over heels for each other, with a little help from Sparkling Rosé. A total of 5 videos was created, each episode launched on specific date to cater to the current occasion of Christmas, new year and Valentine's day.
To make things more interesting, each episode ended with a cliff hanger and we let audience decide what will happen to the next video.
As the videos were episodic, we made sure that they retargeted those who had seen the previous video(s) so they don’t miss the story.
Activation
Web series
Launch event
Social media content
Results
Within 6 months
Somersby Sparkling Rosé sold out nationwide
Following its success,
Somersby Sparkling Rosé is now a permanent SKU
